The problem with most ideas about how to make something "sharable" on the Web isn't that they're obviously wrong. It's that they're so obvious.        

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Imagine this: You get a hospital bill in the mail and, before paying it, you plug its contents into a smartphone app. Up pops information on whether the prices you’ve been charged are in line with national averages, along with recommendations about how to dispute the bill if you choose. Or take this scenario: Your doctor recommends you get knee surgery. You key in your zip code and the type of ...